This lesson is based on systematic and practical teaching content, responding to the strategic needs of the country for the digital transformation of agriculture and the cultivation of e-commerce talents, and promoting innovation in agricultural product circulation models and rural economic development. The book is comprehensive in content, rich in case studies, and illustrated. It can be used as a textbook for vocational education majors such as e-commerce, marketing, and agricultural economic management, as well as a reference book for agricultural product e-commerce practitioners, rural entrepreneurs, and practitioners in cross-border agricultural product e-commerce operations. It can also be used as a teaching book for related training courses.